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Use the most important, meaningful keywords in your site's title tag (such as your product name) as opposed to "Welcome to company.com.
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Search engines love text, so make sure your site includes text - preferably 250 words of text on each page.
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Make sure you understand your audience's keyword query behavior. Dig deep and spend the time necessary to understand the words your audience is using to search.
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Don't try to trick the search engines by loading your site with irrelevant keywords that have nothing to do with the content on your site.
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Do not allow the most important keywords to be contained in the graphics (substitute formatted HTML text for graphics.
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Know that links are king! All search engines consider citation mapping (the number of links that point at your web site) as critical to your ability to obtain a top 10 ranking.
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To ensure that search engine spiders properly index your site, be as descriptive as possible in your product copy.
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Regardless of your website's objective, be sure your site reads well in the eyes of your customer.
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Track traffic to our site and conversions, then use that information to tweak your SEO strategy as needed.
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View SEO as a long term strategy that is integrated with your overall advertising mission, rather then as a quick fix to your web site challenges.
